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Facebook expands users’ ad targeting profiles with website data; including personal information based on activities

The Dogs Breakfast

facebook

Facebook Inc is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the boundaries of its social network.

While Facebook has long maintained internal profiles of users based on the comments they make and the posts that they “like” within its social network, the company will now flesh out those profiles with information based on some of the external websites and mobile apps its members use, a move that could further inflame concerns about how it treats personal privacy.

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This entry was posted on June 13, 2014 by in General News Stories.
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