A Conduit of Mostly Non Mainstream News / Information – without Political Correctness…
A company is seeking approval to sell powdered alcohol in the United States, sparking alarm from alcohol policy researchers. The company, Palcohol, says it wants to make its product, including powdered vodka and rum, accessible to consumers wherever they go. Powdered alcohol is or has been available in Germany, Holland and Japan and the technology behind it is over 40 years old.
In the case of Palcohol, consumers just need to add water to the powder to transform it into hard liquor. The plan to sell it in the US has alarmed public health advocates, who fear powdered alcohol could be abused or easily smuggled inside public venues.
The US’s Federal Alcohol Tobacco Tax and Trade Bureau recently approved the sale of Palcohol’s product but has since withdrawn that approval, saying it was done in error.
However, Palcohol says the error relates to packaging labels and it expects its product will be available for sale by September.
Alcohol policy researcher Jim Mosher, from the Johns Hopkins School of Public Health, says the product should not be approved.
“It’s a product we don’t need. Why are we letting this on the market?” he said.
“The idea that it makes it more convenient and makes it easier to transport. It simply shouldn’t be allowed.”
Professor Mosher says his biggest concern is people will try to snort powdered alcohol.
“It can be snorted and it seems to me that that is the most risky possibility,” he said.
“We don’t have any research on this, but the notion that you’d be snorting alcohol in a powdered form – [there is] the potential for abuse and for really serious damage to the brain and potentially death.
“If you get your blood-alcohol level too high you can die.”
But Palcohol says it has a solution to “goofballs wanting to snort it”.
“To take precautions against this action we’ve added volume to the powder so it would take more than a half of a cup of powder to get the equivalent of one drink up your nose,” the company said in a statement.
“You would feel a lot of pain for very little gain. Just use it right.”
But Professor Mosher is dismissive.
“Well what can I say? I just don’t trust the company’s marketing people to put a product out that can be subject to this kind of abuse,” he said.
It is questionable whether Palcohol will survive the laws of each American state that govern alcohol regulation.
Professor Mosher says the company would face a lot of legal risks as well.
He says warning labels are not enough when it comes to lawsuits, citing the strong alcoholic energy drinks such as Four Loko whose producers are still being sued years after their products were pulled from shelves.
“It created special dangers, particularly for young people and college students because it was an easy way to get very intoxicated and stay alert because of the caffeine,” he said.
“It took a couple of years to get it off the market, but there are a number of lawsuits against Four Loko and other manufacturers that are happening now from the previous products.
“So I think that there’s be a lot of legal exposure.”
Source: Cross posted from http://www.abc.net.au