Mark Lynas—maybe the most famous apologist for GMO foods ever—this week urged a gathering of food and biotech industry employees to stop battling the growing movement to label foods made with genetically engineered ingredients.
Lynas shocked his audience, convened for a food packing and processing confab called the Center for Food Integrity Summit, when he dropped this bomb about half way through his speech:
People are getting increasingly scared of GMOs precisely because the industry is fighting a rearguard battle not to tell people which foodstuffs contain them. [The industry’s tactic] has to be the worst PR strategy ever: can you think of a single analogy where an industry uses every media tool, every electoral and legal avenue possible to stop people knowing where their own products are used? This is the opposite of advertising—instead of telling people about the benefits of your product and encouraging them to seek it out, you have to smuggle your core products into peoples’ shopping baskets so that they can only buy them either unknowingly or by mistake. Does anyone here [think] this is a winning strategy? … You have to stop opposing labeling. Instead, you have to embrace the consumer right to know.