Not The Mainstream News

A Conduit of Mostly Non Mainstream News / Information – without Political Correctness…

10 Compelling Reasons You Can Never Trust The Mainstream Media….

A poll last year showed that trust in the mainstream media is increasing, which should worry all of us who value truth, integrity and press freedom. Why? Here are 10 disturbing things everyone needs to know about the global media giants who control our supply of information, wielding immense power over the people- and even over the government.

1. Mainstream media exists solely to make profit

What´s the purpose of the mainstream media? Saying that the press exists to inform, educate or entertain is like saying Apple corporation´s primary function is to make technology which will enrich our lives. Actually, the mass media industry is the same as any other in a capitalist society: it exists to make profit. Medialens, a British campaigning site which critiques mainstream (or corporate) journalism, quoted business journalist Marjorie Kelly as saying that all corporations, including those dealing with media, exist only to maximize returns to their shareholders. This is, she said,  ´the law of the land…universally accepted as a kind of divine, unchallengeable truth´. Without pleasing shareholders and a board of directors, mass media enterprises simply would not exist. And once you understand this, you´ll never watch the news in the same way again.

2. Advertisers dictate content

So how does the pursuit of profit affect the news we consume? Media corporations make the vast majority (typically around 75%) of their profit from advertising, meaning it´s advertisers themselves that dictate content- not journalists, and certainly not consumers. Imagine you are editor of a successful newspaper or TV channel with high circulation or viewing figures. You attract revenue from big brands and multinational corporations such as BP, Monsanto and UAE airlines. How could you then tackle important topics such as climate change, GM food or disastrous oil spills in a way that is both honest to your audience and favorable to your clients? The simple answer is you can´t. This might explain why Andrew Ross Sorkin of the New York Times-  sponsored by Goldman Sachs-  is so keen to defend the crooked corporation. Andrew Marr, a political correspondent for the BBC, sums up the dilemma in his autobiography: ´The biggest question is whether advertising limits and reshapes the news agenda. It does, of course. It’s hard to make the sums add up when you are kicking the people who write the cheques.´ Enough said…

3. Billionaire tycoons & media monopolies threaten real journalism

Image Credit - Flickr / Mike Licht
The monopolization of the press (fewer individuals or organizations controlling increasing shares of the mass media) is growing year by year, and this is a grave danger to press ethics and diversity. Media mogul Rupert Murdoch´s  neo-liberal personal politics are reflected in his 175 newspapers and endorsed by pundits (see Fox news) on the 123 TV channels he owns in the USA alone. Anyone who isn´t worried by this one man´s view of the world being consumed by millions of people across the globe- from the USA to the UK, New Zealand to Asia, Europe to Australia- isn´t thinking hard enough about the consequences. It´s a grotesquely all-encompassing monopoly, leaving no doubt that Murdoch is one of the most powerful men in the world. But as the News International phone hacking scandal  showed, he´s certainly not the most honorable or ethical.
Neither is Alexander Lebedev, a former KGB spy and politician who bought British newspaper The Independent  in 2010.  With Lebedev´s fingers in so many pies (the billionaire oligarch is into everything from investment banking to airlines), can we really expect news coverage from this once well-respected publication to continue in the same vein? Obviously not: the paper had always carried a banner on its front page declaring itself  ´free from party political bias, free from proprietorial influence´, but interestingly this was dropped in September 2011.4. Corporate press is in bed with the government

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This entry was posted on September 12, 2013 by in General News Stories.
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