“GMOs will be completely absent from the ingredients within the next year and a half.”
Super store giant, Target, has announced they will be adding a new brand to their shelves—one that is made with natural health in mind. Called Simply Balanced, the brand will be on shelves soon and will phase out genetically modified ingredients by the end of 2014.
According to a press release on the Target official website, the initial roll-out will include a selection of foods that are 40% organic and the majority of them will not contain GMOs. GMOs will be completely absent from the ingredients within the next year and a half.
This, they say, is in an effort to align with the “increasing demand for healthy food products at a great price.” The Simply Balanced brand will also exclude other harmful ingredients while striving to provide consumers with a natural and affordable store-brand option.