Forget the 99 Flake, it seems that the health-conscious British are hankering after a healthier sweet treat.
Taking the UK by storm, gelato has become the latest confectionery craze for the calorie counters.
Originally from Italy the frozen dessert which contains around half the fat content found in traditional ice cream has become a booming industry.
A spokesperson at GINO told MailOnline: ‘Gelato really has been the flavour this summer.
‘With so many tourists and a change of taste in British palates, we have not only seen an increase in trade, but also an increased demand for the more unusual flavours that we serve such as Vin Santo e Cantucci (Italian Wine and Biscuits) and Chocolate & Chianti.’
Meanwhile Matt O’Connor, creative director at Federici confirmed that the health benefits are a definite plus for customers.
He told The Independent that gelato only ‘contains six to seven per cent fat, while American ice creams tend to contain between 12 and 16 per cent.’
Other areas of the UK have also succumb to the surge in demand and Morelli’s, in Boradstairs, Kent has reported a 100 per cent rise in sales since 2009.
Owner Bibi Morelli – the fifth generation of her family to make a living from making frozen desserts – has witnessed the growth in popularity which has enabled her to expand her single UK gelato store into a global brand.
She said: ‘An ice cream that’s made possibly six months ago and then deep-frozen can’t compare in taste with something that’s been
freshly made that day.
‘It’s like the difference in taste between fresh soup and canned.’
Some have even suggested that the trend for the Italian delicacy will see gelaterias replace coffee bars on the UK high street.